The Invisible 26%: Why an Inaccessible Website Is Costing Your Business Real Revenue
The business case for digital accessibility: tapping into a $490B market, avoiding the 'Click-Away' loss, and fixing the 3 most common conversion killers.
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DISABILITY PRIDE MONTH: Committed to accessible, inclusive digital experiences for every business we serve.
Founder & CEO, Social Scientist, Guide Dog Handler
Statesboro entrepreneur, Gen Z candidate, and fierce advocate. Rooted in deep social science, I don’t follow the standard political script—I draw the bow and set my own targets.
When I campaign or consult across Middle Georgia, I don’t lean on federal talking points. I sit down at kitchen tables to talk about dirt roads, affordable housing, and real economic opportunity.
As a legally blind woman navigating Retinitis Pigmentosa, my fight for accessibility isn’t theoretical. As my school system failed to teach me Braille, I refuse to let public education fail the next generation. That’s why I champion the “Prove It” standard for inclusion, forcing politicians and businesses to provide tangible accommodations rather than lip service to the disabled community.
My journey began with the spark of the 2016 election, driving me to found the Students with Disabilities Advocacy Group at Georgia Southern University. In 2022, I launched a historic campaign for Georgia House District 158. Today, through Mercury Media Partners, I continue to blend deep social science with fiercely independent strategy, building lawsuit-resistant, fully ADA-compliant digital solutions for businesses and campaigns alike.
“When you bring politics back down to kitchen-table issues, people listen—even conservative-leaning young men who are tired of being ignored.”
The business case for digital accessibility: tapping into a $490B market, avoiding the 'Click-Away' loss, and fixing the 3 most common conversion killers.
Grassroots organizing has moved online, but inaccessible infographics and forms create digital barriers. How campaigns and advocacy groups can practice real inclusion.
Why auto-captions fail deaf and hard-of-hearing users, how to caption ambient sound cues, and why accessible video drives higher engagement on social media.
"We don't just know the rules. We navigate by them every day."
26% of American adults have a disability. A compliant website gives you access to 100% of the population. Why settle for a solar system when the whole galaxy could be yours?
Discover your liability risk and the exact steps to bulletproof your business.